IMPLEMENTATION OF SUITABLE SOLUTIONS
Most companies intending to grow their business in Asia have an understanding about WHAT they want to achieve but often feel like facing a huge labyrinth when it comes to all the decisions along their way to success.
First, most companies can tell us that they want to grow their business in a specific country such as China, India, Indonesia or Timor Leste. However, when we ask our business partners, where in these countries they want to start or which regions they want to focus on, most decision makers have to admit that they are not sure. Mostly because they miss in-depth insights about which specific clusters and geographies in Asia are most promising for their products and services.
Scope Asia therefore offers CLUSTER Intelligence services which support companies for a better understanding which cities, provinces or states are most promising for their planned activities and where the institutional environment is favorable.
As a next step, most companies then need to understand the "LOCAL RULES OF THE COUNTRIES" in their target market(s). How exactly do companies run their business in their target market(s), how does the supply chain, power, telecom infrastructure look like etc.
Scope Asia actively supports clients through its widespread local networks in Asia to access relevant experts and decision makers in their target market(s) to really understand the rules of the game.
ACCESS TO LOCAL NETWORK
Making new friends in an unknown market is challenging. Creating trust with potential business partners (suppliers, customers, distributors, etc.) is not easily achieved as business in Asia is all about people and their reputation. We know this and have developed different approaches.
Scope Asia and its business development partners, including some of the best business schools in Asia, are able to create unique industry forums for local decision makers and experts.
Understanding other cultures is key in our business. However, we have also learnt that being authentic is the best cultural intelligence you can develop.
Western executives need to really understand the role of trust in doing business in Asia and its consequences for the development of a local reputation and networks.
Scope Asia implement the products from its clients during their network and reputation development efforts to achieve the necessary level of trust with local decision makers.
THINKING IN BUSINESS ECOSYSTEMS
Once our clients have sufficient intelligence on their target markets (), the local rules of the INDUSTRY, how to deal with local business partners (CULTURE) and what to prepare for (PROCESS), we discuss more in-depth their strategic mindset.
Especially based on the gathered cluster and industry intelligence, we jointly analyze with our clients possible strategic options and how to subsequently implement the targets.
This often includes the thinking in business ecosystems, because new ways for implementing the products of doing business in Asia are required to reach out to smaller cities and rural areas where growth is actually happening.
Scope Asia has well-tested tools and frameworks, not only to understand the current situation, but also to collect insights about future developments in the institutional environment target markets and turn it into specific consequences especially functional strategies.
We develop actual market entry or expansion not only on insights about the status quo, but a true understanding of how it looks like in the future.
BUSINESS ECOSYSTEM INTELLIGENCE
Many companies have excellent international business development managers. Especially when they operate out of Europe or the US, they are often focused on the industry their company is operating in. However, in today's market environment and growth clusters in small towns and rural areas, It needs to team up with locals to create solutions that the local customers can afford and are willing to pay for.
Scope Asia and its local business partners in Asia supports in finding the right partners to team up with and create a business ecosystem that allows to control most of the value generated with as little risk and investment as minimally required.